Exit Pop-Ups Are Kinda Annoying. But Losing Customers Is Worse.

Be honest - when’s the last time you actually liked an exit pop-up? Probably never. But here’s the thing: they work. And let’s just say they are annoying, so what?

That visitor was about to bounce. You can either let them leave and forget your product even exists, or you can make one last attempt to convert them.

Lemon Email makes it really easy to set up an exit pop-up form + email automation, but let's talk more about how it's crucial for your business.

Exit Pop-Ups: Your Last Shot at a Signup

Most visitors to your site aren’t ready to buy. They’re browsing, comparing, or just not convinced yet. An exit pop-up gives you a chance to remove friction and nudge them closer to signing up - whether that’s with a free trial, a discount, or an exclusive demo.

Take Drift, for example. They tested an exit-intent pop-up offering a free consultation and saw a 10% lift in conversions. That’s 10% more users they would have otherwise lost.

Sure, some people will roll their eyes and close the pop-up. But if just a fraction converts, that’s more revenue in your pocket.

Email Sequences: Not Sexy, But They Keep the Lights On

No one gets excited about writing emails. But skipping your welcome sequence is like leaving money on the table.

Most SaaS companies send one automated “Welcome” email and then… crickets.

Big mistake. The first 24-48 hours are when new signups are most engaged, which means it’s your best shot at turning them into active users.

A well-structured email sequence does three things:

1. Gets them to take action - log in, start a project, connect their integrations, etc.
2. Reinforces value - reminds them why they signed up in the first place.
3. Moves them toward a paid plan - because free users don’t pay the bills.

Take ConvertKit. When they revamped their onboarding emails, they saw a 52% increase in trial-to-paid conversions. That’s not luck - it’s strategy.

Stop Letting Potential Users Walk Away

You spend money driving traffic. You invest in product marketing. So why let visitors and signups slip away without a fight?

Exit pop-ups and welcome sequences aren’t “nice to have” - they’re the difference between a struggling funnel and a scalable growth machine.

Ignore them, and your competitors will be the ones cashing in.

Lemon Email makes it easy to implement the exit pop-up + welcome emails combo strategy, if increasing your sales is a priority in 2025, start here.