stop emails from going to spam on outlook/hotmail

Outlook’s filters don’t just rely on technical checks. They pay close attention to how recipients interact with your emails.

If users frequently delete your messages without reading, move them to junk, or don’t reply, Outlook’s machine learning flags your emails as low quality. This hurts your sender reputation and inbox placement.

Encouraging positive engagement is critical. Simple tactics like including a clear reply-to address or inviting users to respond can improve your standing with Outlook.

Lemon Email helps you monitor these feedback loops and adapt your sending patterns accordingly. We also enroll you in Microsoft’s complaint feedback loops so you know who’s marking your mail as spam.

Deliverability is as much about user trust as it is about technical setup. Ignoring engagement signals is a mistake many teams make.

If your emails consistently end up in junk, it might be time to rethink how you encourage interaction.